By Stephen Cummings
Images of Strategy develops an cutting edge and multi-faceted method of strategic administration with a purpose to let scholars to take advantage of and improve attention-grabbing and wide-ranging functions along a number of the most up-to-date rules and analysis.
- An cutting edge and multi-functional method of strategic management.
- Approaches technique from diverse viewpoints: useful, eg know-how and structures administration, advertising and marketing, accounting and HRM, and analytical, eg association idea, online game conception and data management
- Helps scholars to examine, combine and follow the various competing sensible parts of strategic selection in contemporary world.
- Includes case examples to demonstrate the chapters.
- Provides extra examining sections and scholar questions
- Written through a staff of most sensible administration students with decades of winning MBA instructing experience.
Further lecturer assets and hyperlinks, together with case analyses and tool aspect slides, can be found at www.blackwellpublishing.com/cummings
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Extra info for Images of strategy
This ‘bringing together’ relates to our desire to deconstruct conventional thinking, but so as to enable re-constructions that people can use, not a scorched earth from which we walk away with shrugging shoulders. • The importance placed throughout on context and temporality is reflective of how we have tended to draw on fields like anthropology, sociology and history as much as economics and finance when thinking about management and strategy. • The recognition that any discussion of strategy requires forethought with regard to the nature of organization indicates how we have tended to operate on the boundary between what has conventionally been seen as strategic management and organization theory.
And this exploration might best be guided by adapting our earlier developed (on p. 15). The first books written on strategic management in the 1950s and 1960s were written from a singularly industrial economics basis. While they provided a means of orienting organizations in terms of this logic, they were generally fairly dry and often failed to inspire or animate managers. 15 Images of Strategy related to other books Writers such as Porter built on this thinking, taking strategy into the realm of popmanagement gurus such as Tom Peters and Stephen Covey by weaving in practical examples and simple checklists and frameworks that were more easily related to and hence more animating.
Like most safaris, one is guided around as an interested observer rather than an active participant and creator of one’s own particular path. Furthermore, in order to stimulate these particular paths, Images advocates a broader and more eclectic range of images of strategy than that contained in Mintzberg’s more structured survey. Safari is constrained by its reporting on defined schools that have established themselves in the past 40 years and what Mintzberg describes as the strategy tree with its branches ‘the basic [modern] disciplines – economics, sociology, anthropology, political science, biology’.
Images of strategy by Stephen Cummings