By C.K. Volkmann, K.O. Tokarski, M. Grünhagen
Probably the most usually debated concerns in administration pertains to the explanations for fulfillment and failure of recent businesses, company projects and initiatives. This textbook specializes in the administration demanding situations of founding a brand new enterprise and dealing with its development because the company evolves. It covers the most important administration parts within the entrepreneurship context akin to entrepreneurial finance, advertising, and human source administration. during this context the authors touch upon entrepreneurial ethics, social entrepreneurship and company tradition to boot. extra hands-on administration subject matters like writing a marketing strategy and selecting a criminal shape for a enterprise also are coated. A key bankruptcy of the ebook is devoted to management demanding situations in handling swiftly turning out to be younger organizations positioned in new industries and expertise parts. The publication is written from a Continental eu point of view to cater for its ecu audience in entrepreneurship classes to be held in English.
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It is the aim of this book to describe essential aspects and problem areas of start-up and growth management in order to generate a fundamental understanding for the specific problems and challenges confronting newly founded enterprises and often rapidly growing young enterprises. 3 University Entrepreneurship Entrepreneurial activities at institutions of higher education are significant to a region's or even a nation's economic development [Etzkowitz et al. (2000)]. This is because universities and other institutions may engage in technology transfer and produce high-growth start-ups in the area of knowledge-intensive and technology-based business which is crucial for future structural change and the emergence of novel industries [Yusuf (2007)].
2005)]. A study focussing on university students in Eastern European and other transition economies reveals that entrepreneurial potential is driven mostly by the present level of economic development rather than by countryspecific factors like culture and degree of experience with market economies [Mueller/Goic (2005)]. 1 1 Basic Principles of Entrepreneurship attitudes of students towards and image of entrepreneurship and, perhaps more importantly, at building their entrepreneurial skills and competences to strengthen confidence in their judgements of entrepreneurial feasibilities.
Beyond direct material support and favourable management systems recent research has also shown that managers’ emotional displays may motivate employees to act entrepreneurially, in particular when displaying satisfaction with and confidence in entrepreneurial projects rather than frustration and bewilderment [Brundin et al. (2008)]. In summation, senior and top-level managers face a three-fold task taking entrepreneurial initiative themselves implementing a conducive organizational support infrastructure and management system, and acting as role-models and leaders fuelling employees’ motivation to adventure entrepreneurial projects.
Entrepreneurship in a European Perspective by C.K. Volkmann, K.O. Tokarski, M. Grünhagen