Download e-book for iPad: Crisis, Issues and Reputation Management: A Handbook for PR by Andrew Griffin

By Andrew Griffin

ISBN-10: 0749469927

ISBN-13: 9780749469924

Corporate leaders recognize that recognition is their most crucial asset. yet, is popularity thoroughly understood, proactively controlled and guarded from possibly harmful concerns and crises? Andrew Griffin seems at the place the dangers to acceptance come from and indicates how firms can are expecting, hinder and get ready. He offers tips on the way to devise issue-resolution options, reply to fast-moving crises and get better recognition. Drawing on a various diversity of case stories the booklet offers useful recommendation in addition to perception and analysis.

An skilled expert in method and obstacle administration, Griffin argues that crises and concerns want cautious communique innovations, but additionally artistic decision-making, potent team-work, and decisive management.

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Extra info for Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals

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International efforts on banking regulation and corporation tax are others. This is not necessarily a bad development. Indeed, many companies lobby for clearer, tougher regulation in order to create level international playing fields. But it is another component of the high scrutiny and expectation in modern international commerce. Local and global expectations Global regulation is a direct answer to some of the questions raised by ‘globalization’. This term – once a controversial topic of debate as if it was something that could be turned up or down, on or off – is simply the name given to the unstoppable international integration that has happened as a result of developments in information technology and the accessibility and affordability of international travel.

The availability of social media on handsets turns everyone into an amateur journalist, social commentator, news photographer or professional critic. Negative (or positive) opinion about a product, a service or a company can be instantly communicated and then amplified by any number of friends, contacts or followers. Given that social media do not respect geographical borders either, anything posted can rapidly gain traction in markets across the world, often before an organization’s in-house communications team has had the opportunity to understand what has happened.

They can flood the media (including, of course, social media) with inaccuracies designed to scare. The public’s changing attitude to risk is a key factor in understanding the challenging climate in which reputations are managed; companies and their communicators would do well to understand it in greater depth. International regulation Companies also need to deal with changing, hardening and more rigorously enforced regulations on their international operations. Anti-bribery regulation is a case in point.

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Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals by Andrew Griffin

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