By W. Stewart Howe (auth.)
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Extra info for Corporate Strategy
Obviously a financial structure or cash position for the business which in one industry is wastefully liquid may in another constitute prudent financial management. Similarly, the appropriateness of particular distribution networks , production capabilities or organisation structures will be dependent upon the chosen product market. The company can thus only identify its strengths and weaknesses relative to an individual product-market area . This relative aspect of the internal appraisal of the business can be demonstrated in the context of broad strategies.
Fisons Ltd: 17 The objective is consistently to achieve profitable growth in real terms by increasing earnings per share and raising the return on capital employed ... Job satisfaction, employee participation, Business Objectives 23 social responsibility and environmental concern are important matters in their own right and also as constraints against making financial objectives the only factor. •. Our objectives then are to maximise the return from our invested assets and to minimise our unit costs.
2 Analysis of Business Resources and Competence Key Areas Dimensions Product-Market Share of existing markets Range of products Pos ition of products in product life-cycle Dependence upon key products for sales/ profits/cash flow Distribution network Marketing and market research competence Production Number, size, location, age and capacity of plants Specialisation/versatility of equipment Production cost levels Cost and availability of raw materials Production control systems Finance Present asset structure Present capital structure - gearing ratio , etc.
Corporate Strategy by W. Stewart Howe (auth.)