Download e-book for kindle: Brand Like A Rock Star: Lessons from Rock 'n Roll to Make by Steve Jones

By Steve Jones

ISBN-10: 1608321959

ISBN-13: 9781608321957

Make your model a blockbuster with innovations perfected through the superstars of rock 'n roll

Brand Like a Rock Star takes you past the hype to bare the middle advertising recommendations in the back of the good fortune of the world's maximum bands.

Author Steve Jones has earned his highway cred as a savvy marketer in an outrageous company. He combines insider tales from AC/DC, The Beatles, The thankful useless, Kiss, and plenty of different mythical bands with sound company suggestion, to carry a rockin' consultant to construction a leap forward model. Brand Like a Rock megastar puts a brand new spin at the branding process.

From promotion, to setting up a resonant middle message, to constructing an iconic brand, Steve Jones illustrates summary recommendations with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny money and outdated Spice have in universal? The solutions could have a profound influence in your business.

Marketers in any enterprise will pump their fists and develop their base line with Brand Like a Rock Star.

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2011. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business, New York. , 2012. The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. K&S Ranch Press, San Mateo, CA. com/: This is the website for the business model canvas and contains other useful tools for technology entrepreneurs. mid=1465: This link is to Stanford’s “ecorner,” which hosts a wide range of resources for technology entrepreneurs.

Wired, 19(4). com. 5 Stringer, S. 2008. “Connecting Business Needs with Basic Science,” Research Technology Management, January/February, 9–14. 6 Ries, E. 2011. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. (New York: Crown Business). 7 Osterwalder, A. and Y. Pigneur. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. N. M. Metzger. (2013). The Entrepreneurial Method: Moral Virtues as the Foundation of Entrepreneurial Expertise.

2013. Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value. M. 1997. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. ) 37 38 CHAPTER 2 Five Pillars of Technology Entrepreneurship 13 Read, S. and S. Sarasvathy. 2005. Knowing What to Do and Doing What You Know: Effectuation as a Form of Entrepreneurial Expertise. Journal of Private Equity, 9(1): 45–62. , N. D. Sarasvathy, M. Song, and R. Wiltbank. 2009. Marketing under uncertainty: The logic of an effectual approach.

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Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous by Steve Jones


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