Beautiful You - download pdf or read online

By Chuck Palahniuk

ISBN-10: 0385538049

ISBN-13: 9780385538046

"A billion husbands are approximately to be replaced."

From the writer of struggle membership, the vintage portrait of the broken modern male psyche, now comes this novel concerning the apocalyptic advertising probabilities of a brand new product that offers new aspiring to the time period "self-help."

Penny Harrigan is a low-level affiliate in a tremendous big apple legislations enterprise with an house in Queens and no love existence in any respect. So it comes as a superb surprise whilst she unearths herself invited to dinner through one C. Linus Maxwell, a software program mega-billionaire and lover of the main beautiful and finished ladies on the earth. After eating at Manhattan's such a lot specific eating place, he whisks Penny off to a inn suite in Paris, the place he proceeds, laptop in hand, to carry her to formerly undreamed-of heights of gratification for days on finish. What's to not like? This: Penny discovers that she is a attempt topic for the ultimate improvement of a line of female items to be advertised in a national chain of boutiques known as attractive You. So effective and potent are those units that ladies through the hundreds of thousands line up open air the shops on beginning day after which lock themselves of their room with them and forestall popping out. apart from batteries. Maxwell's plan for battery-powered global domination has to be stopped. yet how?

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Extra info for Beautiful You

Example text

The true innovation in all these campaigns was the fact that they did not present the actual product being promoted, instead focusing on social values and ideological antiestablishment discourse. As such, the continuous evolution of advertising in Japan underwent a dramatic shift.

87 While these values were partially true during the 1960s, they did not necessarily reflect the daily practices that were changing in the 1970s. 88 Following the economic and political crisis, the government planned and applied reforms, both social and economic, such as a transition from heavy industry to high technology, strengthening of the services sector, and a shift to a five-day work week (with its associated encouragement of further consumption). Japanese citizens began to feel economic prosperity, and the middle class grew in size.

It wasn’t until the 1930s that the Japanese adopted the abstract, avant-garde expression of the Russian constructivists and the German Bauhaus. These new styles adopted from Europe and new techniques following the industrial revolution had been introduced to the academy; in 1901, Tokyo Geidai (Tokyo University of the Arts) had opened its Department of Architecture and Design. Many other design schools followed suit, adopting American and European educational methods. This influence was shown soon in the beginning of the century with the new designers who graduated and started working in the advertising scene.

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Beautiful You by Chuck Palahniuk

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